PERSONAL DATA
Phone: 965 151 926
Mobile 644 257 446
E-mail: ginaorefice@yahoo.com
Driver License: B
Computer Programs: Office and Web 2.0
Linkedin: es.linkedin.com/in/luiginaorefice
twitter: ginaorefice65
blog: pr-marketing-online.blogspot.com
facebook: luigina orefice
QUALIFICATIONS
1992-1994 Universidad del Valle de Mexico Master: Marketing and Administration
1982-1986 Universidad del Valle de Mexico Degree: Public Relations, certified in Spain.
LANGUAGES
2001 Italian Dante Alighieri School, Rome, Italy (basic / spoken)
1990 English Selkirk College, British Columbia Canada. ESL (Dominium)
Spanish (Native)
ON & OFFLINE MARKETING TRAINING
2010 Marketing on line, Business Development Institute, Alicante, Spain
2010 WebExpert Program for Google online professional, Madrid Spain
2010 II Business Designer Seminary, “Universidad de Alicante-Fudeun”, Spain
2010 AdTech London exhibition and Digital Marketing conference,England
2010 Business Building Network, “Universidad de Alicante-Fundeun”, Spain
2010 Instant communication programs, Web 2.0 CDT Alicante, Spain
2010 Promote Business with few media, Web 2.0 CDT Alicante, Spain
2009 Traditional Marketing versus on-line Community Manager, CDT Alicante
2009 Yield Management II: Hotel reservations, CDT Alicante, Spain
2009 Marketing and innovation of tourist companies, CDT Alicante, Spain
2008 Website Design, Social Action Department Alicante, Spain
KEY APPOINTMENTS
2007- 2010
Marketing off and on-line. Rugby Levante. (owner)
(Sempre Amb tu and Flanker Sport Bar) Alicante, Spain
Supported launch, opening and company creation, web and broadcast, promotion with flyers, Facebook campaign management, database creation with customers by segment and content development deals for sending email-marketing, managing advertising campaigns in local media WEB, mystery shopper, sales and promotion events organization, streaming live radio program, negotiating with vendors for sponsorships. Public relations.
Achievement: Implement regular events for customers and potential sales growth average 30%.
2004 - 2006
Marketing off-line and sales / Call Center
Marketing 4 Sunset Group in Cancun, Mexico
Supported the company creation, organizational structure, induction and training for telemarketers. In coordination with the Miami Office created customer service and reservations areas, developed various promotional programs, manuals and methods for the company. I also prepared the, sales manual script for sales, reservations and customer service, telemarketing for reservations and additional sales call center.
Major Achievement: Award for all-inclusive packages best seller in 2006.
2002 - 2004
Sales Assistant Royal Hotels, Sunset Group Cancun, Mexico
Responsible for reporting and analysis of daily production by seller, efficiencies, average income statistics, communications support, filing, coordination of content and training courses for sales. Update of the Induction Manual for Sellers. English translation and customer communications, organization of the monthly employee award.
Major Achievement: Overall Improvement of the customer quality service and service in general.
2001 - 2002
Marketing off-line Manager Industrias Frigo Chantilly, Mexico D.F.
Responsible for implementing the marketing plan, corporate image change, retail promote events, coordination of training and sales support materials. Supported the development of marketing plan, coordination of advertising campaign, design and printing of brochures, research routes and delivery times as well as the customers satisfaction evaluation program.
Major Achievement: To improve brand awareness and corporate image, optimize distribution logistics routes.
1998 -2000
Marketing off & on-line Manager Multiple Zones / Software & hardware, Mexico D.F.
Development and marketing research and marketing plan, mystery shopper, Responsible for the launch of the on-line shop sales. Organization of the, pre-press, text translation and photographic material for the printing and distribution of the product catalog direct mail. Debugging and hold of the database, selling advertising space to major brands of computer. Organization and logistics of promotional events, coordinating the issue of the journal internal communication with staff.
Major Achievement: 30% Increase in selling advertising space in the catalog.
1996 -1998
Marketing & advertising Manager Choice Hotels International,
Mexico (3,000 worldwide Hotels )
Main responsibilities included development of the corporate marketing plan; implementation of special offers and promotions niche market; coordination of advertising campaigns and monitoring of public relations; analysis, evaluation and procurement of resources. I was also responsible for the organization and logistics of events, fairs and exhibitions, approval and evaluation sponsorships, development of corporate identity manual, evaluation, updating and maintaining database of 16 hotels. Market research and opinion polls of service and attention.
Major achievement: Unify investment criteria corporate advertising budget, maximizing at 20% annually.
1992 – 1995
Public Relations Degree Coordinator at Universidad del Valle,
Campus Estado de México
Main activities included the organization of cultural and sporting events, updating and processing time of tuition charges in public relations, conducting research in field exercises for students of tourism and public relations, classes in the area of marketing and PR, Development and improvement of curriculum according to the needs of business; counseling students; teacher recruitment and enrollment, promotion and information
Achievement Increase by 18% enrollment of students.
RESPONSIBLE FOR THE ORGANIZATION OF THE FOLLOWING EVENTS
2008- 2010 PARTIES, CONCERTS Flanker Sport Bar, Rugby Levante, Alicante
2002 MEXIPAN Trade show, World Trade Center Mexico City, Ilsa Frigo
2002 ALIVER I EXPO Trade show Convention Center in Veracruz, Ilsa Frigo
1998- 1999 EXPOMAC Trade show, World Trade Center Mexico, DF, Multiple zones
1998- 1999 WAREHOUSE SALE Back to School I and Christmas sale. Multiple zones
1998 -1999 EXPO MPS / WHOLESALE World Trade Center Mexico City, Multiple zones
1997 TIANGUIS TURISTICO, Convention Center, Acapulco, Hoteles Calinda
1996- 1997 I & II STRATEGIC PLANNING SEMINAR Racquet Club, Cuernavaca
1994 PUBLIC RELATIONS INTERCAMPI, 5 patios Casona Qro., UVM
